THE EARLY WEB
01 / VIEW SOURCE
Hand-written HTML, then Dreamweaver, then WordPress. Right-click, view source, figure out how it works, rebuild it.
Dubado Solutions grew out of that: websites, search, and ecommerce work for real businesses.
Before I knew what product strategy was, I was already doing the thing I still love most: taking an idea, figuring out how it works, and putting it on the internet.
SEARCH AND LOCAL
02 / SCALE
SEO first as craft, then as system. Covario and Rio SEO moved the work from individual sites to enterprise and local search at scale.
Local taught me that digital information changes physical decisions. A listing is not content. It is a doorway.
PRODUCT AND ENTERPRISE
03 / CONVERGENCE
Enterprise SaaS and customer experience work: product, data, sales, engineering and strategy pressed against each other.
Customer experience taught me that discovery is only the beginning.
AI SEARCH AND THE BUILDER ERA
04 / CURRENT
AI search, agents, and AI-native product development pulled every one of those disciplines back together.
Then the distance between what if? and it works collapsed, and the backlog of ideas started shipping.
Search, local, product, customer experience and AI stopped feeling like separate chapters. The current builds are where those threads meet.
