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TLUD

01 / Arrival

Tyler
Ludwig

I never really stopped building.

  1. HTML→
  2. DREAMWEAVER→
  3. WORDPRESS→
  4. SEARCH→
  5. COMMERCE→
  6. PRODUCT→
  7. ENTERPRISE→
  8. AI→
  9. AGENTS→
  10. ?

The tools changed. The curiosity didn't.

San Diego, California / TLUD / 2026

02 / View source

Right-click.
View source.
Rebuild it.

Before I knew what product strategy was, I was already doing the thing I still love most: taking an idea, figuring out how it works, and putting it on the internet.

dubadosolutions.com ↗
  • 01HTML by handTables, then CSS. Everything learned by breaking it.
  • 02DreamweaverThe first tool that made a site feel like a product.
  • 03WordPressThemes, plugins, clients, deadlines. Real sites for real people.
  • 04SearchSEO as craft before it was an industry.
  • 05Dubado SolutionsWebsites, search and ecommerce work under one roof.
  • 06Ecommerce / ShopifyCatalogs, conversion, and the first taste of data at scale.
03 / Scale

The problems kept getting bigger.

  1. 01Websites taught me how to build.
  2. 02Search taught me how machines interpret information.
  3. 03Local taught me how digital information changes physical decisions.
  4. 04Enterprise taught me scale.
  5. 05Customer experience taught me that discovery is only the beginning.
  6. 06AI is pulling those disciplines back together.
Read the archive →
04 / Build explosion

Then the distance between what if? and it works collapsed.

The current stops being a line here. Every build is a story with a trigger, an idea, a build and something learned.

Pick a current

Same person. Different journey.

9 builds in the field

swipe the field →

05 / Human

Built in San Diego.

Technology takes up a ridiculous amount of my brain. Family takes up the rest.

San Diego is home. Building is what I do. Curiosity has mostly been the career plan.

The Pacific horizon off Southern California in late afternoon light
Horizon
Late afternoon coastal light falling across an interior wall and a worn wooden desk
Pacific light
Close detail of shallow Pacific water, ripples refracting light
The rest of it
06 / Purpose

What if the best thing I build isn't for a company?

I'm increasingly interested in the opposite question: how can technology help people better understand, experience and interact with the world around them?

That's the current I'm most interested in following.

Where that goes →
07 / Leadership

The title changed. The job kept expanding.

Search became product. Product became enterprise solutions. Customer experience widened the lens. AI is pulling it all back together.

  1. 01

    COVARIO

    Agency search / enterprise SEO

    The search foundation: technical SEO, enterprise brands, and learning how large digital systems get found.

  2. 02

    RIO SEO

    Product → Product Strategy → Enterprise Solutions

    Local expanded the problem from pages to thousands of locations. Product, APIs, mobile, voice, SaaS and enterprise strategy followed.

  3. 03

    DUBADO SOLUTIONS

    Founder / AI Nerd

    Building for real businesses from the ground up: search, sites, commerce and now AI-native tools — understand the requirement, shape the answer, make it usable.

  4. 04

    FORSTA / PRESS GANEY

    Customer experience / enterprise solutions

    Voice of customer, surveys and experience management widened the lens beyond discovery into what happens after someone finds you.

  5. 05

    RIO SEO / QUALTRICS

    Director, Enterprise Solutions

    Today the work sits between customer, sales, product, search, local experience and AI: turning market signals into solutions people can actually use.

swipe the timeline →

Full history on LinkedIn ↗

Have something worth building?

Bring me the problem before the platform.

I work best where product, search, customer experience and AI overlap, especially when the answer is not obvious yet.

Work with me →
TLUD / NowBuilding IntentAxis. Recently shipped Price Tracker.the whole page →